Mar 18, 2022
Corporate branding is the practice of promoting a company's unique identity and reputation through consistent visual and verbal messaging. It includes elements such as a company's logo, color scheme, typography, tone of voice, and messaging.
Maintaining corporate branding is important for a variety of reasons. It helps establish a company's credibility and professionalism, and creates a sense of trust and familiarity with customers and clients. It also helps a company stand out from its competitors and differentiate itself in the market.
Effective corporate branding requires consistent and cohesive messaging across all channels and touchpoints, including website, social media, marketing materials, customer service, and more. It also involves regularly reviewing and updating the branding to ensure it remains relevant and aligned with the company's values and goals.
Failing to maintain corporate branding can lead to confusion and inconsistency, and can ultimately damage a company's reputation and credibility. By prioritizing corporate branding and consistently upholding it, companies can strengthen their brand identity and reputation, and drive business success
Mar 18, 2022
Welcome to Arties Creative Services! We are a highly skilled and experienced team of freelancers, specializing in graphic design for marketing and communication departments.
At Arties, we have a passion for helping businesses and individuals bring their marketing and communication visions to life through engaging and effective design solutions.
Our aim is to not only meet, but exceed your expectations by delivering high-quality work on time and on budget.
We offer a range of graphic design services, including marketing materials, branding assets, and communication graphics, and have worked with clients across various industries.
If you are in need of top-notch graphic design support for your marketing and communication efforts, please don't hesitate to get in touch.
We would love to discuss your project and see how we can help bring your ideas to life.
Thank you for considering Arties Creative Consultancy Services.
Dec 4, 2020
What's a Riso Art print?
Riso prints are a popular choice among artists for creating limited edition prints of their work, often featured in art zines or art boxes. Riso, short for Risograph, is a type of duplicating machine that combines the automation of offset printing with the personal characteristics of screen printing.
The Riso printing process was developed in Japan in the 1980s as an alternative to traditional printing methods. It quickly gained popularity due to its efficiency, low cost, and ability to produce high-quality prints in large quantities.
In the Riso printing process, a print master is created by burning an image onto a special paper. This master is then placed in a Riso machine, which uses automated screen printing techniques to transfer the image onto the printing substrate. Each print cycle is unique, as the print master is destroyed in the process, making each print one-of-a-kind.
One of the main characteristics of Riso prints is the limited color options available. Each drum in a Riso machine is assigned a specific color, and once it is set, it can only print that color for the rest of its life cycle. However, mixed colors can be achieved by combining multiple drums and colors.
Riso prints are often used for creating large numbers of prints, as they are relatively inexpensive to produce. However, the cost per print increases significantly with smaller print runs.
Artists often choose Riso prints for their unique qualities and the ability to create limited edition prints at an affordable price. The one-of-a-kind nature of each print, combined with the limited color options, gives Riso prints a distinct and personal feel, making them a popular choice for art zines and art boxes.
Art boxes are collections of mixed media, prints, and other artworks, often produced in limited editions. They may include studio tests and other unique pieces, and are often sought after by collectors.
Dec 4, 2020
Riso as an Artform
Is Riso an artform?
Riso printing is a unique and charming printing method that has gained a following among artists and collectors. Riso machines, also known as Risograph duplicators, were originally designed for producing large quantities of copies, making them a popular choice for commercial printing in the past.
However, Riso prints are far from being simple copies. They are the result of a complex process that involves mixing a selection of inks, colors, and designs, and often come with flaws and imperfections that give them a unique and personal feel. Each print is the result of multiple unique print cycles, and the choices made by the printer on the spot, next to the machine, contribute to the final result.
In many ways, Riso prints can be compared to Polaroid pictures. Both have their place in a modern world, and both come with imperfections and vintage appeal. A Polaroid picture is also unique compared to a digital picture, and the same goes for Riso prints. The Riso process is dirty and time-consuming, but it has a place in a fast and modern world, offering a charming and unwinding alternative to traditional printing methods.
At Arties , we use a 20-year-old RISO RA4200 duplicator to create our Riso prints. This machine does not have any computers handling the process, and each separate color print has to be set and calibrated manually to achieve the desired result. This can be very time-consuming and requires a lot of preparation. The final number of prints is determined by the amount of good prints left after manually cycling each paper through the machine for each color. The surviving designs on 180gr paper are the ones that are left. After each project, the machine destroys the master, making it impossible to make an identical print in the future.
But is it art?
Many people debate whether Riso prints can be considered art. At Arties, we believe that art is subjective and it is up to each individual to decide what they consider to be art.
Regardless of how you define art, Riso prints are certainly affordable to collect, easy to store, and come in many forms to discover, such as art zines, screen prints, and collages. They offer a unique and personal aesthetic that is unlike any other printing method, and their imperfections and flaws contribute to their charm and appeal.
If you're interested in exploring the world of Riso prints, why not create a collection for yourself to enjoy during a relaxing moment on your couch? Whether you consider them to be art or not, Riso prints are sure to provide a unique and enjoyable experience.
Dec 3, 2020
Letterpress is a printing technique that involves pressing an inked surface against paper or another material to create a printed image. It is one of the oldest and most traditional printing methods, dating back to the 15th century.
In letterpress printing, a printing plate or type is used to create a raised image on a printing press. Ink is applied to the raised image, and then it is pressed onto the printing substrate, leaving a printed impression.
One of the main characteristics of letterpress printing is the tactile quality of the printed image. The raised surface of the printing plate or type creates a slightly embossed effect on the printed material, giving it a distinct texture and feel.
Letterpress printing is often associated with high-quality, elegant printing, and is often used for invitations, business cards, and other luxury printing applications. It is also popular among artists and designers for its ability to create unique and handcrafted printed pieces.
Today, letterpress printing is often done using modern printing presses and equipment, but it can also be done by hand using a small printing press and traditional printing techniques.
For more information on letterpress printing, please don't hesitate to reach out. Our team of experts would be happy to answer any questions you may have and help you understand the benefits and limitations of this printing method.